Brad Pitt's latest venture into the cinematic world has taken the box office by storm. His new film, centered on the high-speed world of Formula 1 racing, has set a new record for the biggest opening weekend on Apple TV+ with a domestic gross exceeding $40 million. This achievement not only highlights Pitt's enduring appeal as an actor but also marks a significant milestone for streaming services competing with traditional theatrical releases.
The film, which has yet to be named, taps into the global enthusiasm for Formula 1, a sport that has seen a surge in popularity thanks to its thrilling races and dynamic personalities. Pitt, known for his versatility and dedication to roles, reportedly underwent extensive training to portray a seasoned F1 driver convincingly. This commitment to authenticity has undoubtedly resonated with audiences, eager to experience the adrenaline-pumping world of racing from the comfort of their homes [1]. This record-breaking debut aligns with a broader trend of streaming services investing heavily in high-quality, original content to draw subscribers.
Apple TV+, in particular, has been making strategic moves to position itself alongside giants like Netflix and Amazon Prime. By securing high-profile projects such as this F1 film with Brad Pitt, the platform continues to build its reputation as a hub for exclusive, cinematic experiences [1]. The timing of the release may have also played a role in its success. With few blockbuster films hitting theaters during this period, audiences were looking for engaging entertainment options at home.
Additionally, the film's appeal extends beyond traditional motorsport audiences by offering a narrative rich in character development and human drama, elements that are hallmarks of Pitt's previous successful projects. The impact of this film reaches beyond the streaming platform and box office revenues. It underscores an evolving entertainment landscape where the lines between theatrical and streaming releases blur. As platforms like Apple TV+ continue breaking records and attracting major Hollywood talents, the industry is witnessing a shift in where and how audiences choose to engage with new films.
This record-setting opening not only reaffirms Brad Pitt's draw as a leading actor but also marks a pivotal moment for the streaming service as it competes with, and at times outshines, traditional cinema [1].
Sources
- Brad Pitt's 'F1' Film Accelerates to Record-Breaking Apple TV+ Opening at Box Office (HYPEBEAST, 2025-06-29)
